Client Spotlight: Just Futures

Just Futures is a startup that provides mission driven organizations with a simple, affordable, and trusted way to engage in socially just retirement investing. They reached out to me early on to develop their brand guidelines and, from there, design social media templates and lengthy research reports supporting their mission.

Using the client’s preferred font and logos that were already designed, I developed brand guidelines that included:

• Brand descriptors

• Logo variations and usage

• Expanded color palette with details on usage

• Typography

• Graphic styles, usage, and colors

• Photography styles

Moving forward, anyone creating materials for this company will reference the brand guidelines to provide brand consistency and recognition.

Just Futures also requested a social media post to promote an upcoming webinar, and I provided them a version that they could edit for future webinars. Below are a few of the options I designed.

As part of the company’s launch, Just Futures conducted two in-depth research reports in support of their mission. For each one, I turned Google Docs into designed and on-brand reports that presented the information in a compelling way. Below are a few pages from “Building a Social Justice Investment Chain.”