Marketing Strategies and Audits
Strategies set up the big picture in order to really get your communications going. Audits are perfect if you’re looking for fresh eyes to help dust off your current strategy or materials.
Scroll down for what’s included, the timeline, the process, and my prices.
“Without a doubt, deciding to work with Meghan Zichelli was one of the best decisions I ever made. I am considering working with her again on another project in the future!”
Family Promise of Hudson County, marketing strategy client
The process
Whether we work on a strategy or audit together, here’s what to expect. Scroll down for what’s included.
Get to know you (together)
Over a call I’ll get to know you, your brand, and your goals. I’ll also ask you to complete a brief questionnaire to share more details.
Review (Meghan)
I’ll spend time reviewing your current materials.
Develop strategy or audit guide (Meghan)
I’ll develop your overall marketing strategy or your audit guide, which will include actionable steps, useful tips, and suggestions to maintain a strong strategy moving forward. See below for everything that’s included in both options!
Review strategy or guide (together)
To wrap up, we’ll go over the marketing strategy or the audit guide together and answer any questions you might have.
Implement the strategy (client)
You’re armed with the tools to take the next steps! I can’t wait to see how your fresh strategy or suggested changes to your communications and marketing materials make a difference to your business or organization.
Marketing strategies
I’ll start with a review of your efforts up until now, and then put together a detailed strategy for you to follow in order to start, grow, and maintain your marketing plan.
Scroll down to learn more and decide which package is best for you.
Strategy packages
These are all customized to your brand.
Social media strategy
Across Instagram, Facebook, Twitter, and LinkedIn
Suggested content pillars: streamline your content to keep you and your audience focused
Content calendar template: spend less time wondering “what should I post about?”
Design and aesthetic tips: especially for platforms such as Instagram, a visually-appealing account is half the battle
Hashtag suggestions
Frequency: how often should you post?
Engagement tips: put the “social” in social media
Settings: the little things make a big difference
Tools to save time and stay consistent
$900
Marketing email strategy
Suggested content pillars: streamline your content to keep you and your audience focused
Content calendar template: spend less time wondering “what should I post about?”
Design: how to ensure your email looks good
Engagement: get more people to open your emails
Settings: the little things make a big difference
$900
Content calendar
Spend less time wondering “what should I post about?”
A custom content calendar built in response to research specific to your industry provides both timely and ad-hoc ideas (such as around current events and social issues) that will save you time and provide inspiration throughout the year. You just create and post the content.
$400
Marketing audits
I provide audits of websites, social media strategies, graphic design, and email marketing plans, with concrete steps to leverage your strategy while increasing brand consistency.
Scroll down to learn more and decide which package is best for you.
Audit packages
Website
Covering up to 8 pages, I provide notes on:
Brand consistency
Messaging consistency
Content
Broken links
Sitemap
User experience and interface
Engagement
Design
Photo selection
Learn about my website design services here
Social media
Covering Instagram, Twitter, and Facebook, I provide notes on:
Overall strategy
Brand consistency
Frequency
Content
Aesthetic
Photo selection
Design
Native tools and features
Engagement
Time-saving tips
Email marketing
I provide notes on:
Overall strategy
Brand consistency
Design
Content
Frequency
Settings
Audience
Engagement
Graphic design
Covering up to 5 different pieces, I provide notes on:
Brand consistency
Content
Aesthetic
Photo selection
Time-saving tips
Suggested tools for non-designers
Costs
Select one of the above: $500
Select two: $800 (save $200!)
Select three: $1,200 (save $300!)
All four: $1,600 (save $400!)