11 steps to complete before hitting send on your newsletter
You’re ready to hit send on your marketing email. But, first! In order to make sure your email gets delivered, that it gets opened, and that it gets read, make sure to complete these steps before you hit that send button.
How a content calendar will make your life easier
The content calendar is a tool that has made my life so much easier. I’m talking about what a content calendar is, why you need one, what elements make up one, examples of content ideas, and what tools to use to build your own content calendar.
Four tips for using hyperlinks in your communications
Hyperlinks are a small thing but are so important! Here are some easy tips to remember to optimize your links in your email marketing or on your website.