Link-in-bio tool: why you need one

“Link in bio” quickly became a popular Instagram catchphrase - and, in fact, almost a joke - once it started to be extremely common to see at the end of an Instagram caption. It’s so much more than just jargon, as any Instagram account using a link-in-bio tool knows! 

The need to share links on Instagram

Over the years, Instagram has become much more than a platform in which to share great photos on, which was the initial reason for downloading the app by many of its users. As your company or organization shares posts and stories on Instagram, you likely have a call to action to go along with them; perhaps an article, a donation page, a blog post, a form, a resource, a recipe, a newsletter… the list goes on. With over one billion users on Instagram, this platform could be one of the main channels in which you are reaching your audience, so it’s important to make sure the experience is as seamless and easy for your followers as possible.  

The challenge of sharing links on Instagram

Instagram captions and comments do not support hyperlinked websites, which means if you include a URL in your caption, your followers won’t be able to click on it or even copy it to their clipboard. Their only option in that case is to go to a browser and type in the website themselves, which is an inconvenience at best, and a confusing challenge at worst depending on how complicated the URL is. 

Instagram does support adding a link to your bio, but only one! The downside of room for just one link in your bio is that you likely hope to share different links with your followers with each new piece of content. This means that you have to switch out your link with every new post or each new story, which is not ideal for a couple of reasons; first, if someone lands on an older post that directs them to a call to action in your bio, they won’t find the link they’re looking for, and second, there will be no easy way for page visitors to go to your website, which is your organization headquarters, if you’re regularly using this precious real estate for a different URL. 

The solution to link sharing on Instagram

A link-in-bio tool is the best solution, allowing you to share multiple links with your followers and ensuring an informative and clear user experience. 

With a tool like this, you assign a corresponding URL to each individual post that you share. The tool you’re using provides you with one clean URL to add to your Instagram bio, which will take users to a page showcasing all of your posts that have an assigned link. One click on any of these posts will take them to the link that you assigned to it. Easy!

In addition to assigning a unique link to each post, you can also add some primary calls to action on this page. Your website should of course be the main one, but perhaps you have an email sign up link, or an upcoming event that you’re selling tickets to - you can add these calls to action in addition to the links associated with your posts.

There are many link-in-bio tools out there, which a quick Google search will show. Figure out the best one for you, sign up, and start linking!